Meet the Team: Danielle Hollister

Meet the DeNexus team: Danielle Hollister

DeNexus is launching a series of ever-improving cyber models, which are aimed at helping industrial organizations, underwriters, reinsurers and ILS investors fully understand the real risks associated with cyber breaches - creating a level playing field for all the stakeholders.

Here are the people behind the technology working to develop credible modelling in order to quantify cyber risk and develop a cyber-ILS market.

1. What was your career journey that led you to joining DeNexus?

After receiving a bachelor’s degree in economics with an emphasis in international business, I wanted a career in finance to help people learn how to budget – to ultimately becoming an investment banker. However, I found that finance was not the sector for me, and after dabbling in other industries such as health and life insurance, I was hired as an entry level marketing coordinator and fell in love with marketing.

I loved meeting with clients and setting strategies that would help them meet their business goals as well as using analytics to improve the visibility of campaign – for example, increasing ‘cost-per-click’, ‘click-through-rates’, and ‘bounce rates’. It was like a puzzle for me to figure out.

I returned to university and obtained an MBA with an emphasis in Marketing, receiving a degree from the University of New Orleans in December 2021.

My goal was to find a remote position that would allow me to use my sales, insurance, finance, and marketing background. My role at DeNexus as a Demand Generation Manager position utilizes my unique skill set.

2. Where will you be based?

Tampa, FL, USA

3. What is an average day in the life of a Demand Generation Manager?

Technology has reshaped the marketing field. Firms now have access to oceans of real-time data about how consumers make purchases, interact with their or their clients’ brands and products, and more. This information is a gold mine for companies — if they can figure out how to use it. That’s where I come in. I post social media content on DeNexus’ channels, and I monitor and optimize campaigns and programs. I find new potential clients for the company, find out who they are and why they are a good fit, and decide how to best engage with them. I also work with our VP of Sales to manage the marketing cycle from the time we find potential clients, until they are ready to purchase. I also manage our CRM (HubSpot) platform.

4. How does your role fit into DeNexus’ mission to become the global standard of industrial cyber risk quantification for agencies, shareholders, investors, boards and risk transfer market?

My role helps DeNexus pinpoint who we want to work with. I help to manage DeNexus’ branding so people know who we are, what our mission is, and how we can provide value to our clients.

5. What are the challenges facing the cyber re/insurance market today?

How do we quantify cyber risk? There are so many unknowns in cyber security – it is a new territory that has not been explored much. Also, many people don’t yet see the benefit of cyber insurance, especially at the board level. It’s exciting to be part of a company that is using second generation risk modelling technology to tackle this problem. DeNexus has launched a series of ever-improving cyber models, which are aimed at helping industrial organizations, underwriters, reinsurers and ILS investors fully understand the real risks associated with cyber breaches - creating a level playing field for all the stakeholders.

The DeRISK product gives industrial companies and risk underwriters the ability to quantify and manage cyber risk exposure on a continuous basis.

Find out more about Second generation risk platform DeRISK here.